Written by: Mikala Lugen
Live Nation Launches $25 All-In Tickets For National Concert Week; Partners With Snapchat For AR Concert Experiences
Happy National Concert Week! Keeping up with its annual tradition, Live Nation will offer all-in $25 tickets for over 3,700 concerts for this week only, May 4th-10th.
Here in Salt Lake City, Live Nation’s all-in tickets will grant fans access to upcoming events at the company’s operating venues, including Vivint Arena, USANA Amphitheatre, The Great Saltair, The Depot, The Complex, Rice-Eccles Stadium, Maverik Center, and Kingsbury Hall. The promotion includes show from now through October in every genre, granting $25 access to some of SLC’s best upcoming events, including Jack White on June 10th; Santana and Earth, Wind & Fire on June 28th; The Black Keys on July 11th; COIN on July 22nd; Backstreet Boys on August 4th; Jack Johnson on September 2nd; LANY on September 17th; and many more.
Additionally, Live Nation and Snapchat have entered a multi-year partnership to “elevate performances beyond stages and screens” through an immersive Augmented Reality (AR). With over 600 million monthly active global users, Snapchat hopes to collaborate with global artists and extend their creative canvas at live events.
With this new partnership, fans at select concerts can open the Snapchat app and be able to view specialized AR experiences “built into the experience of attending a show.” At festivals, fans will be able to use AR to “try on merch, find friends, discover exclusive landmarks around the festival grounds, and more.” Festivals already scheduled to provide AR through Snapchat include Austin City Limits, Reading, Leeds, The Governors Ball, Lollapalooza Paris and Chicago, Beyond Wonderland, Day Trip Festival, Rolling Loud, Roots Picnic, and more. Electric Daisy Carnival (EDC) will be the first festival to use Snapchat’s AR technology later this month, set to run May 20th-22nd in Las Vegas.
Watch Live Nation and Snapchat’s reel about their AR partnership below.
Live Nation x Snapchat | Transforming Live Music