Written by: Mikala Lugen
Cheez-It Teams Up With Pandora To Create First-Ever Sonically-Aged Cheese Snack Using Music From Iconic Hip-Hop Artists
The latest news in the everyday simulation that we call reality, Cheez-It and Pandora have partnered together to create new “sonically-aged” crackers.
Before you jump to the most insane conclusions, it’s actually not that uncommon to age alcoholic beverages to music, including beer, wine, and whiskey having all received a healthy dose of musical melodies to enhance their taste. In a 2019 study conducted by Bern University of the Arts in Switzerland, researchers found that aging cheese to hip-hop music can “strengthen taste and smell.”
The study suggests that the tempo and sonic frequency of certain hip-hop songs could take the classic, absurdly satisfying flavor of the classic cheesy, crunchy snack, made with 100% real cheese, to the next level. Cheez-It enlisted the help of Pandora to find hip-hop songs with similar attributes to those from the study and create the first-ever sonically-aged snack by iconic hip-hop artists. The limited-edition crackers combine the world’s love of hip-hop, the brand’s dedication to producing the world’s best-tasting cheese snacks, and Pandora’s musical expertise to create a truly exclusive, one-of-a-kind snacking experience.
“After six months in the making, we’re thrilled to finally share this absurdly delicious collaboration with our fans,” said Erin Storm, senior marketing director of Cheez-It. “Our innovations team is always exploring new ways to bring more unique experiences to our fans, and Cheez-It x Pandora Aged by Audio is the perfect way to provide our dedicated fans with a truly first-of-its-kind snack while celebrating the joy music brings.”
Cheez-It x Pandora | Aged by Audio
And the artists you may ask that were included in the aging process? Pandora chose only the highest caliber, including A Tribe Called Quest, LL Cool J, The Roots, Beastie Boys, and Snoop Dogg for the six and a half month aging process. The entire playlist will be released along with the crackers so that you can experience the same tunes as your snack. You can listen to the playlist on Pandora here.
Additionally, to celebrate the release of Cheez-It Aged by Audio, Cheez-It is partnering with veteran hip-hop SiriusXM radio host Sway Calloway to launch his YouTube exclusive series, Living Legends. The new series features interviews with hip-hop icons who have changed the industry, providing their thoughts on how hip-hop music has impacted the world. Check out his YouTube series here.
“This collaboration is the perfect mix of my favorite things: hip-hop music, wild innovation and Cheez-It,” said Calloway. “Hip-hop has influenced many lives, so I’m looking forward to seeing if fans can taste the effect of the most beloved genre of music in the world on these crackers.”
Aged By Audio crackers will be sold exclusively through Cheez-It’s online shop here. The company is offering a free 90-day Pandora Premium trial offer to eligible customers with the purchase of the limited-edition Cheez-It x Pandora Aged by Audio product. For more information, visit the Cheez-It website.